When starting up a business, many entrepreneurs tend to put branding on the back burner. It’s understandable that running a business and generating revenue, paying bills, and handling the usual stuff should be the focus. However, branding is important and shouldn’t be neglected. In my last blog post, I explained ‘why branding is important for startups’.

https://blogs.madebystuduo.com/the-importance-of-branding-for-startups

But having a catchy name or creating a fancy logo just enough?

A fully branded business is nothing if it’s not consistent across all its customer touchpoints. — Unknown

Brand consistency is not just a part of the branding process but also what happens after a brand is launched!

The branding process: 1. Brand Research, 2. Brand Strategy, 3. Brand Identity, 4. Brand Tools, 5. Brand Launch, 6. Brand Building

So what exactly is brand consistency?

Brand consistency is all about making sure your brand always looks and feels the same whenever people come across it. You do this by having a clear and consistent identity, message, and visual style that matches up with your brand’s values, position, and target audience.

Why is it sooo important? 🤔

Well, when your brand is consistent, it creates a strong and memorable impression. This makes it more likely that customers will remember your brand and choose you over the competition.

Let’s take a hypothetical scenario!

Picture a group of talented musicians performing together without a conductor or a consistent rhythm. Each musician plays their instrument independently, resulting in a discordant and chaotic sound. This absence of coordination and unity is similar to businesses that lack consistent branding.

This is exactly what customers feel when a brand is inconsistent. When a brand’s messaging, colors, and overall look and feel are all over the place, it’s hard for customers to know who the brand is or what it stands for. This can lead to confusion, distrust, and ultimately, a loss of customers.

That’s why brand consistency is so crucial. It helps customers know what to expect from a brand. When a brand is consistent, customers can trust that they’ll get the same experience every time they interact with the brand. This can lead to loyalty, repeat business, and positive word-of-mouth.

Now, here are the benefits of having a consistent branding

1. Increased brand awareness:

   When your brand is consistent, it becomes more recognizable to customers. This makes it more likely that they will choose you over the competition when they are making a purchase.
   
   

2. Increased customer trust:

   When customers see that your brand is consistent, they start to trust you more. This is because they know what to expect from you and they can be confident that you will deliver on your promises.
   
   

3. Increased sales:

   When customers trust your brand, they are more likely to buy from you. This is because they know that they will be happy with their purchase.
   
   

4. Improved customer loyalty:

   When customers are happy with your brand, they are more likely to become loyal customers. This means that they will keep coming back to you for future purchases.

So how can you create a consistent brand?

Here are a few tips:

• Start with a strong brand identity

Your brand identity should include your brand name, logo, colors, fonts, and messaging. Make sure that all of these elements are consistent across all of your marketing materials.

Airbnb’s brand identity. Image source: designstudio

• Use a style guide

A style guide is a document that outlines the visual elements of your brand. This includes your brand colors, fonts, and logo. Having a style guide will help you ensure that your brand is consistent across all of your marketing materials.

Brand Guideline of Starbucks. Image Source: Starbucks

• Be mindful of your tone of voice

Your tone of voice is an important part of your brand identity. Make sure that your tone of voice is consistent across all of your marketing materials.

Mailchimps tone of voice. Image 1 Source: thebehavioursagency | Image 2 Source: ebaqdesign

• Use social media

Social media is a great way to connect with your customers and build brand awareness. Make sure that your social media presence is consistent with your brand identity.

Spotify’s social media campaigns. Image Source: Spotify

Ready Container brand identity design by Studuo

In the above example, the brand’s overall visual language & tone of voice has bold personality which helps them sound authoritative and ultimately trustworthy!

Consistency is the key! You must have heard this several times.

Being consistent doesn’t mean you can’t mix it up a little bit. Actually, being consistent is all about increasing recall value across various touchpoints — be it advertising, product packaging, social media or merchandise. Once you’ve built up a rep by always delivering on your brand promise, you can get all creative and grow your brand even more.

So, there you have it..

The benefits of having a consistent brand. If you want to build a strong and successful business, it’s important to have a promising branding & then focus on brand building & staying consistent across all channels. By using the same colors, fonts, and messaging across all of your marketing materials, you can create a strong and memorable impression that will help you attract new customers and build loyalty with existing customers.

Now, that’s a wrap. ✌️

Hope you found this article helpful. See you in the next one!